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What Is a Personal Brand and Why Do You Need One?

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Personal branding is how you present yourself to others. It is the practice of people marketing themselves and their careers as brands. Personal branding is a powerful tool for professional success. Everybody brands the qualities that make them different and unique, moreover, building a recognizable personal brand opens new professional opportunities. During personal branding process your will have the opportunity to discover these qualities, strengthen them and market them. It’s just a process to raise your profile and show your talents to a wider audience. Your personal brand, like a company’s, is the image that employers connect with you. Your […]

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How to Transform Ordinary Employees Into Powerful Brand Advocates

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Your company can have a great product, perfect marketing, and amazing sales, but the only real asset that company has is their people. These people creating the brand of the company and benefits of a strong brand are tremendous. These days, employees are actively engaging on social networks, such as Facebook, Twitter, LinkedIn, Ello, and many others. You can easily find everybody on Google and connected information with your company. And all your employees are part of your brand whether you like it or not. Employees can become your company’s most important and loyal brand ambassadors, but without proper training or strategy, […]

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How to use failure in your favor

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Thomas A. Edison was a great man, for some people he is a real inspiration. He developed many amazing devices that greatly influenced life around the world, he has 1,093 US patents in his name and his most well-known invention is the electric light bulb. For me he is also an inspiration, not because of all the amazing gadgets, but because he wasn’t afraid to fail. He knew that failure wasn’t a fatal thing. Actually, he knew that failure is required for innovation. Just ask yourself: “How many times have you looked back on your life, thought of mistakes you’ve […]

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