How to Become a Google Search Guru

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There was a time, not so long ago, when people used the library for research. They would pore over dusty tomes, hoping to find the answer to their question. Today, of course, we have Google. Within seconds, we can find the answer to almost any question. Just a few taps on a keyboard and we have access to the sum of human knowledge. It’s no wonder that googling has become an essential life skill. But while googling may be easy, it’s not always accurate. The key to finding good results is to use the right keywords. A few general words […]

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The Future of Recruiting is Human and Technology

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Employers have long relied on traditional methods to find top talent, but the landscape of recruiting has undergone a revolution in recent years thanks to advances in technology. Companies are now investing in automated systems that can scour the internet for candidates who meet their specific criteria. This may seem like a cold and impersonal way to fill vacancies and it is true there is no replacement for the human element when it comes to talent acquisition. However, the best companies understand that it takes more than just a resume to identify the right candidate for the job.  They use […]

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The Easiest Way To Grow Your Business Quickly

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LinkedIn prospecting can seem like a bit of a mystery for some. After all, it’s not exactly clear how you’re supposed to find your ideal clients on the platform and build relationships with them. But don’t worry – with the right knowledge and tools, you’ll be able to use LinkedIn for prospecting like a pro in no time. The first step is understanding how LinkedIn works and what makes it different from other social media platforms. Then, you need to learn how to identify your ideal clients on LinkedIn and how to connect with them authentically. Once you’ve mastered those […]

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How to Track Your LinkedIn Activity

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Creating a viral post is like playing the lottery; it’s a long shot that usually pays off for someone else. But that doesn’t mean you can’t increase your chances of success. The key is data! Without data, you’re just guessing at what might work and what doesn’t. You’re shooting in the dark, hoping to stumble upon that magical combination of words, images, and ideas that will ignite the internet. With data, you can take a systematic approach to creating content that has a higher likelihood of going viral. You can track what works and what doesn’t and you can adjust […]

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How to Attract Top Talent with Job Descriptions

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We all know that job descriptions are important. They help to set the tone for what we’re looking for in a candidate and they give us a way to screen out people who don’t fit the bill. But too often, job descriptions are dry, boring, and full of jargon that only serves to turn off potential applicants. If we want to attract the best talent, we need to do a better job of selling the role and the company. We need to make sure that our job descriptions are clear, concise, and interesting; otherwise, we’re just going to continue to […]

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How to Write Better than Ever Before

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Have you ever wondered how to improve your sales game and write better emails? I bet you do! Converting potential prospects is a number of games. On average, it takes eight touchpoints to close a sale. Sales facts show that 60% of customers say, “No,” four times before saying, “Yes.” However, every prospect is different, so this number can vary Working in recruitment and trying to turn prospects into clients is sometimes painful because you know that the client you contacted today was contacted by dozens of other agencies last week. Email is dead! Long live email! With Jasper AI you […]

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How to Overcome Top 3 Hiring Challenges

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The labor shortage is real, and employer-employee relationships are becoming less and less long-term and hierarchical and more and more short-term and transactional. We are starting to see that employees will be changing jobs way more often and they will be seeking jobs where they feel they will have purpose. They will continue leaving companies for a higher salary, better roles, and better managers. Having great leaders and great managers is that silver bullet in recruitment that everyone is looking for. A good manager can keep a person in a job even if they receive offers from other companies with higher salaries. Great […]

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The Shocking Truth About ATS Software

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“Studies have shown that up to 75% of qualified applicants are rejected by ATS programs because they can’t be read” (Source: Article posted March 18, 2014, on Forbes.) But is that true? Let’s have a close look at that statement. That Forbes article was written by the ‘founder of a resume service’, aka person behind a company that is helping people with their resumes for money. It was more of an advertisement than an article. On April 17, 2018, published another article that has been often quoted on the internet, like the Forbes one. That article included a statement, “Most companies […]

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How to Make Your Content Go Viral

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As a writer, it is always gratifying to see your work reach a wide audience. While there is always a degree of satisfaction that comes from knowing a few people have read your article, it is even more satisfying to see it reach a large audience. And, while there are many different ways to measure the success of an article, one of the most gratifying is when it receives a lot of social media attention. Shares, likes, and comments on social media can help to ensure that your article reaches a wide audience and that it resonates with readers. Over […]

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Are You The Victim of Fake Linkedin Profiles?

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“Thanks” to sites like, spotting a fake profile picture is harder than before. Luckily there are articles like Which Face Is Real? or How to recognize fake AI-generated images that will help you to learn the difference and spot a fake profile photo within a few seconds. And if you spend enough time on site, which lets you test your ability to distinguish AI-generated profile photos from genuine ones, you will be able to spot a fake profile in no time. LinkedIn has a fake profile problem Microsoft’s social network also has a big problem with fake LinkedIn profiles and it is not getting […]

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