LinkedIn prospecting can seem like a bit of a mystery for some. After all, it’s not exactly clear how you’re supposed to find your ideal clients on the platform and build relationships with them. But don’t worry – with the right knowledge and tools, you’ll be able to use LinkedIn for prospecting like a pro in no time.

The first step is understanding how LinkedIn works and what makes it different from other social media platforms. Then, you need to learn how to identify your ideal clients on LinkedIn and how to connect with them authentically. Once you’ve mastered those basics, you’ll be well on your way to closing more deals and growing your business.

Here are some tips to help you get started with LinkedIn prospecting:

1. Start by creating a list of your ideal clients. Who are they? What do they do? Where do they work? What are their interests? The more specific you can be, the better.
   
2. Once you have your list, it’s time to start searching for them on LinkedIn. Use the advanced search features to narrow down your results and find the people you’re looking for.
   
3. Once you’ve found some potential leads, it’s time to start building relationships with them. Connect with them on LinkedIn and start engaging with their content.

Building relationships becomes important if you have a recruitment agency or are offering your services. When it comes to sales, it’s all about relationships. You need to build a rapport with your prospects in order to earn their trust, and, ultimately, their business. To do this, you need to engage them in conversations, share relevant and helpful content, and offer advice when appropriate.

Once you’ve established a relationship, you can then start requesting a sale but don’t be pushy! If you’ve done your job right, the sale will happen naturally. Just be patient and let the relationship progress at its pace.

Automate Your Prospecting

There are many reasons why you might want to automate your LinkedIn prospecting. Maybe you’re tired of manually sending out messages and want to scale your outreach. Or maybe you’re just looking for a way to be more efficient with your time. Either way, automation can be a helpful tool.

Automation can help you reach more prospects within a short time and allow you to personalize your messages and follow up easily. In addition, automation can help you track your prospects and ensure that you’re always up to date on their latest activities. Automation may be the answer if you’re looking for a way to improve your LinkedIn prospecting.

Prospecting Tools

We all know how important it is to stay connected with our professional network, and LinkedIn is a great way to do that, but let’s face it; manually reaching out to our connections and following up can be a lot of work. Fortunately, there are tools that can take care of all that for you.

There are many tools on the market, but below are the two main ones you can use for your prospecting. Although they are similar, they still have some minor differences.

They are called Waalaxy, and LiProspect, and they are a perfect solution for anyone who wants to make sure their LinkedIn outreach is on auto-pilot. They both allow you to automate your entire outreach process, from initial contact to follow-ups. Besides, they come with a host of other features designed to help you get the most out of your LinkedIn connections. So, if you’re looking for an easier way to stay connected, be sure to check them out. You’ll be glad you did!

Why do I mention both and not just one? 

Even if these tools offer similar functionalities, the main difference is that Waalaxy, requires a Chrome plugin to be installed in your browser, and a LinkedIn tab must be open on your computer for actions to run. This allows them to send requests and messages from your account with the same IP address without putting your account at risk.

Waalaxy is easy to use, set up, and track the results of the campaigns. It offers amazing UX and UI, plus incredible support. It has made prospecting on autopilot and is a super time saver. Plus, it bypasses LinkedIn limits.

The LiProspect is a SaaS application completely hosted in the cloud. With LiProspect, you do not need to download a browser extension or install any software on your PC. It is a 100% cloud-based platform; thus, this application works even when your PC is off.

It is an automated LinkedIn prospecting. Outreach and follow-ups happen completely on auto-pilot. They claim it is the safest cloud-based LinkedIn automation tool with a humanized algorithm. With LiProspect, you’ve got all you need for a prospecting campaign that will help you to generate more valuable leads. And they also claim on their site to close 15X more deals. I can’t confirm this statement, but a friend of mine saw an increase in close deals when he started using LinkedIn prospecting.

Connect Your LinkedIn and Email Inboxes

If you’re like most salespeople, you spend a lot of time on LinkedIn. You might even have a dedicated inbox for your LinkedIn messages. But how much time do you spend managing your LinkedIn contacts? And how often do you update your CRM with your latest LinkedIn connections?

You can integrate and track your outbound prospecting with such tools as the Dashed AI. This prospecting tool is quite new on the market and offers a solution to salespeople, SDR managers, recruiters, lead gen specialists, and others who want to track their LinkedIn prospecting.

It is perfect for people who want to automate their outreach activities and gain invaluable insights into your B2B sales. Recruiting leaders or agency owners will also love the ability to track KPIs and integrate LinkedIn recruiting into their systems.

If you are working in sales, you can use an A/B test based on interest and attributed sales, clicks, connections, or replies. Together with the ability to enrich contacts, find qualified emails if associated with their LinkedIn account, and sync with LinkedIn, you have an interesting tool at your disposal with the push of a button.

One of the great things about the Dashed AI is that it helps save a ton of time. They claim that because of their hyper-automated sales, they save SDRs hours of work a month. I am not an SDR so I cannot confirm that, but the tool definitely cuts out some of the time you need to spend on repetitive tasks.

Last Thoughts

It is important to remember that LinkedIn is a professional network, so you’ll want to make sure that you’re connecting with people in a way that is respectful and professional. Remember that your goal is to build relationships, not just add numbers to your contact list.

Take the time to personalize your messages, and be genuine in your interest in connecting. If you focus on building quality relationships, you’ll find that LinkedIn can be a valuable tool for prospecting and growing your business.

You should know that LinkedIn does not permit third-party automation tools (even though almost everyone uses them), so you risk getting suspended from the platform if you use them. With that said, I would recommend using a cloud-based automation tool rather than a browser plug-in as the former is less likely to get you into trouble with LinkedIn.

LinkedIn prospecting can be an extremely valuable tool for any business, big or small. It is a great way to get new customers, if it’s done right!

Creating a viral post is like playing the lottery; it’s a long shot that usually pays off for someone else. But that doesn’t mean you can’t increase your chances of success. The key is data!

Without data, you’re just guessing at what might work and what doesn’t. You’re shooting in the dark, hoping to stumble upon that magical combination of words, images, and ideas that will ignite the internet.

With data, you can take a systematic approach to creating content that has a higher likelihood of going viral. You can track what works and what doesn’t and you can adjust your strategy accordingly.

So if you’re serious about creating a viral hit, don’t wing it—use data to guide your efforts.

Why You Need Data

You need to have a strategy for creating content that will resonate with your audience and get them engaged. And that’s where many people run into trouble. They’re not sure how to measure the engagement of their posts or what qualifies as a good metric.

Without good metrics and data, creating a viral post is like playing the lottery; it’s a long shot that usually pays off for someone else. But that doesn’t mean you can’t increase your chances of success. The key is data.

Without them, you’re just guessing what might work and what doesn’t. You’re shooting in the dark, hoping to stumble upon that magical combination of words, images, and ideas that will ignite the internet. But with data, you can take a systematic approach to creating content that has a higher likelihood of going viral. You can track what works and what doesn’t, and you can adjust your strategy accordingly.

So if you’re serious about creating a viral hit, don’t wing it—use data to guide your efforts.

What Metrics Are Important

While some people might think that the number of likes or shares is the most important metric, it’s actually the number of comments that really matters. This is because comments indicate that people are taking the time to read and engage with your content, which is more valuable than a simple like.

If you’re looking to increase your engagement on LinkedIn, make sure to encourage comments on your posts. You can do this by asking questions or starting conversations in the comments section. You have probably seen many of those “Agree?”, “Do you agree?” and similar variants at the end of posts.

If you’re serious about your LinkedIn activity or you plan to become an influencer on LinkedIn, you need to start by getting a handle on your engagement metrics. Only then will you be able to create content that resonates with your audience and drives results.

How to Track Your LinkedIn Activity

It can be difficult to keep track of all your LinkedIn activity. One way to track your LinkedIn activity is to use the “Show all activity” on your profile. Just go to your profile and click on “Show all activity” and here is your data. Another way is to turn on the Creator mode to get Creator Analytics on LinkedIn. This will give you an idea of how your content is performing regarding Impressions, Engagements, and who your audience is.

But the information you need to be successful on LinkedIn isn’t just found in one place or it is not detailed enough. That is why tracking your activity on LinkedIn can be a daunting task, especially if you’re trying to do it manually. However, you will figure out soon that you can’t track everything with Excel or by looking at your notifications—you’ll end up missing out on important details! Luckily, there are tools available that can help you keep track of your post’s engagement levels and LinkedIn responses.

In order to make the most of your LinkedIn activity and ensure you are reaching your target audience, it is essential to use tools that will provide valuable insights. Shieldapp is a tool that can help you understand more about your audience and what content is resonating with them. This application is your LinkedIn analytics in one place. It tracks all your content metrics, network stats, audience demographics, speed, and traction in real-time.

Additionally, you can track your LinkedIn outreach via applications like Dashed AI. It can be used to track all metrics related to your LinkedIn outreach, allowing you to fine-tune your strategy for maximum impact. This application is excellent for sales experts, recruitment leaders, and anyone who wants to understand their LinkedIn outreach and the LinkedIn outreach of their team so they can coach them to do better.

This application is not only for Sales and Recruitment experts, it is for anyone who wants to get metrics about their LinkedIn outreach and understand how they can improve their metrics. Thanks to Dashed AI, users will be able to understand their LinkedIn outreach and take the necessary steps to improve it.

Thanks to these tools, you can maximize your chances of success in attracting and retaining your target audience on LinkedIn.

Last Thoughts

Thanks to apps like Shieldapp, you can see which of your posts are getting the most engagement and adjust your strategy accordingly. Additionally, you can use data from your tracking to identify patterns and trends in your audience’s behavior. By understanding how your audience interacts with your content, you can better tailor your posts to their needs and interests. In short, if you’re serious about growing your LinkedIn presence, tracking your data is essential.

With the right tools in place, you can easily keep tabs on your progress and ensure you’re always moving in the right direction. With the right information and data, you can adjust your strategy accordingly and optimize your LinkedIn content for maximum impact.

Not many LinkedIn users are aware of this functionality, but this is a great way to discover if anyone has mentioned your name, your project, has shared your articles and any related comments they are adding on LinkedIn.

I have used this search option for some time, particularly when I want to find out who is sharing my articles. My primary use of that tool is not to track whether somebody is sharing the things I have created, but to track when they are shared, who is sharing them, and what others are saying in response. This tool also helps me to find out when someone is posting my articles under their own name.

Content Search

When you publish an article, some people will share it. The people in their network will usually add comments or questions underneath the article. On LinkedIn, you will only be notified of comments that are posted directly under your article or your post—not the comments on these shared versions. This isn’t great because the comments under those posts and articles are often a great source of feedback and inspiration.

I am aware that this search method is not perfect, but it’s still great for finding information on LinkedIn, especially since you can’t use Google to find the information that people are sharing on their LinkedIn timeline because their wall is not accessible by Google.

It is also a great tool for tracking posts where someone has mentioned your name. From time to time, I use the content search to see who has mentioned me, my book or my projects.

How to Use Content Search

Using the content search on LinkedIn is easy. You just need to type the keyword or phrase into the search field and choose the “Content” tab to filter the results.

Additionally, you then have two options for how to further sort these posts: by relevance or by the latest. This will show you all posts where the keyword is mentioned. If I am going to search for my surname, I need to consider more options to narrow down the results.

People can add me to their posts by adding @ in front of my name and then typing my name, so my name in that post will be linked directly to my LinkedIn profile. However, most people don’t do that; they just type the name as plain text.

To find cases where someone has not tagged you in the post, but has mentioned your name in the text, you need to use a few more variants of your name when you are searching for it.

So, if your name is John Doe, you should consider these searches:

–         “Doe”

–         “John Doe”

–         “JohnDoe”

–         @johndoe

People are not always going to use only your surname or first name. If they are creating the post on their phones, they could add your first name and surname together. Alternatively, they could use a tool that will tag you in the same way as a Twitter account.

Expanding your network on LinkedIn is easy; you just hit the blue “Connect” button and wait to see if the people are going to accept or not.

If they accept it, you will add new people into your network, and that’s it.

Yes, this is the easiest way to build a network on LinkedIn. You don’t need any special reason to add them, or even need to know them. If you want to connect someone, that blue “Connect” button is there for you.

The only thing you need to do is click it.

But, some people click on that button quite often. This tells you they do not care about the “quality” of their connection, only that quantity matters. Their goal is to reach the magical goal of 30,000 LinkedIn connections as soon as possible and use that network for sharing their thoughts, articles, and posts.

I don’t blame them, because we all are have our own ways of building our networks. My way is to add people that will interact with me at some point in future. I am NOT going to be just other numbers in their network.

Online activities always bring new connections

When you are active on LinkedIn and sharing interesting posts, posting articles, and adding comments under posts, the number of invitations you receive will grow. Everything you do will attract different people and they will send you LinkedIn invitations for various reasons.

Recently, I started receiving more invitations than before and I hadn’t changed anything in my activity. I thought I had received more invites because I had published a book, but the reason I had started getting so many invites from people that were not connected with recruitment was a mystery. I was curious as to why the number of invitations doubled and I tried to find out why.