Employee Advocacy: The greatest assets of an organization
Employee advocacy can be defined as the brand promotion or exposure that an organization enjoys through the usage of the social assets of its employees. Today, those social assets refer to social media popularity and also include email, chat, forums, discussion boards, and more. Why should an organization engage in employee advocacy? Employees are the most useful assets that an organization could ever have in terms of marketing, yet many employers donât know this. 1. Increase in...